University Hot Water Optimization Copy
Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.
Client:
Local South African University
Date:
2022
Category:
Energy Management / Hot Water Systems
01. Сhallenge
The university’s residences were experiencing sky-high energy costs and unnecessary strain on backup generators due to inefficient hot water systems. The challenge was to reduce energy consumption without disrupting hot water availability for hundreds of students.
02. Solutions
- Implemented PID-based hot water control with precise thermostats and valves.
- Integrated the system with existing generators to reduce load during peak times.
- Added smart monitoring to track consumption and performance.
marketing analysis
business innovation
finance strategy
corporate management
03. Results
- 45% reduction in hot water energy consumption.
- Generator performance stabilized by preventing unnecessary strain.
- Continuous hot water availability ensured for all students.
